The real issue behind Net Neutrality was always about sharing content revenues between the carriers and content providers, especially in mobile networks due to the high costs of building the infrastructure to support the demand for bandwidth. We saw some statements before (from both parties) - such as "Deutsche Telekom CEO: OTT providers should pay for High Quality" (here) and "Skype: Cooperating with Operators is Good; [Some] Net Neutrality is also Good" (here) and now we get it from O2:
"O2 wants to be able to charge content providers to offer their websites and services on its network, according to the mobile operator's chief executive Ronan Dunne (pictured)"
Compare this the recent statements from the BBC - "BBC: "traffic management may sometimes be necessary" (here) and we can clearly see the fight over Net Neutrality.
See also "DPI/QoS Deployments (24): O2 [UK] New Application and Time of Day Based Tiered Service Policies" - here.

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