Friday, July 13, 2012
Bill Shock Prevention is getting traction recently, as regulation is everywhere (US, EU, Globally). It make sense to see more and more vendor announcements in this space, this time a "Cloud based" one.
MACH, announced the launch of its "..new Bill Shock Prevention solution designed to increase consumer confidence in data roaming .. Despite the rapid growth in domestic data consumption, the vast majority of consumers – 58 per cent according to recent research MACH conducted with YouGov – continue to switch off 3G connectivity when travelling abroad due to fear of bill shock".
"Part of MACH’s M Serve cloud-based portfolio of fast-to-market mobile data monetization services, Bill Shock Prevention monitors subscriber data roaming usage in real-time and provides immediate alerts. Operators can pre-define usage thresholds that then trigger alerts to the operator and send SMS notifications to subscribers. End-users are also able to query data usage when roaming through SMS to gain real-time insight into their current usage levels. In certain cases, operators can block data traffic when consumption reaches particularly high-levels, thereby avoiding the risk of bad debt".
See "MACH Offers Operators an End to Bill Shock" - here.