Polystar Expands DPI-based Analytics w/Subscriber Awareness and OTT Usage

Polystar announced that it ".. expands its Customer Insight solution and introduces "Marketing Analytics" for telco marketers. The product is designed to deliver comprehensive real-time subscriber awareness and enhanced business intelligence of over-the-top (OTT) application usage ..  Polystar's "Application Recognition" (Deep packet inspection (DPI)), combined with the "Marketing Analytics" application enables Mobile Network Operators and service providers to go well beyond conventional network monitoring and troubleshooting. The advanced Polystar solutions offer sophisticated network analytics and enhanced troubleshooting capabilities, as well as real-time visibility of bandwidth consumptions and application utilisation down to each subscriber segment".

Polystar uses Qosmos' DPI engine (see "Polystar Enhances Network Analytics and Business Intelligence Solution with Qosmos Network Intelligence Technology" - here).

".. As an example, Mobile Network Operator might look into details on how different customer groups behave and utilise the available set of services in relation to their subscription plans, and how age and gender generate different scenarios. By analysing customer profiles and utilisation, subscriptions and price plans can be continuously improved and adopted. Besides, Polystar "Marketing Analytics" give network operators the ability to monitor the utilisation and service quality and evaluate the success of new services introduction".

See "Polystar Introduces Marketing Analytics Solution for Telco Marketers" - here.

F5 PEM Has DPI - Made by Qosmos

Qosmos DPI Engine

Last week F5 announced its new DPI/Policy enforcement product (PEM - see "F5 Announces DPI; 320Gbps/Chassis" - here). The day before,  Light Reading was wondering (here) if the product does have DPI inside.

According to the announcement by Qosmos - there is no doubt - F5 has DPI!

F5 has "embedded Qosmos’ ixEngine within their BIG-IP Policy Enforcement Manager (PEM). Qosmos ixEngine generates real-time, application intelligence which is used by the PEM to analyze application traffic and subscriber behavior, enhancing traffic policing rules for mobile service providers".

Calvin Rowland (pictured), VP Technology and ISV Alliances at F5 said: "Operators are looking for solutions to manage network costs while creating new service plans for their subscribers .. The Qosmos ixEngine gives F5’s BIG-IP Policy Enforcement Manager the ability to classify traffic and provide operators with greater subscriber and application visibility into their core network for traffic monitoring and performance optimization”.

F5 joins a nice list of OEMs announced by Qosmos recently - Clavister (here), Polystar (here) and PROTEI (see "PROTEI Selected Qosmos' Engine for its DPI Solution" - here).

See "Qosmos ixEngine provides deep application intelligence for F5’s BIG-IP Policy Enforcement Manager" - here.