
3 months ago
Bridgewater Systems announced a win for
MetroPCS (See "
PCRF Wins: Bridgewater Selected by MetroPCS" -
here). The service plans announced then were very general, so I was wondering why MetroPCS needed a policy server.
It seems that the new Net Neutrality rules (see "
Net Neutrality Approval Reopens US Market for DPI and Policy Management" -
here)
encouraged the carrier to go ahead with an
innovative service plans.
MetroPCS announced yesterday 3 service plans for its new LTE services (see "
MetroPCS' New 4G LTE Plans Offer Unprecedented Value and Choice with Prices Starting at Just $40" -
here),
where the cheapest one ($40/Month) allows "
unlimited talk, text, 4G Web browsing with unlimited YouTube access". In other words - no VoIP, No P2P and
discriminating (blocking) of non-YouTube video traffic.
If you want more - you should pay $50 (gets you "
mobile instant messaging, corporate e-mail and 1 GB of additional data access") or even $60 ("
unlimited data access").
Of course, to implement all this one needs a policy server and a DPI system - to identify YouTube, for example, and block other applications for the $40 customers.
See also my recent coverage of a
presentation made by
Allot and
Openet suggesting a
similar concept ("
Allot - Openet: Monetizing and Controlling OTT Applications Use Cases" -
here and chart below). Note that the PCRF is the MetroPCS case comes from
Bridgewater.