Tuesday, July 22, 2014

UK: ISPs will Alert Subscribers on Copyright Infringement

The UK has a new plan for reducing copyright infringement, as probably the older plans did not work - UK Culture Minister Vaizey:'SPs have their role to play to help consumers find legitimate content'"here and "[UK]: Major ISPs Asked to Build 'Downloaders Database'" - here:
 "Representatives from the UK's creative industries and major Internet Service Providers (ISPs) have come together with the support of government to launch Creative Content UK, a ground-breaking new partnership that will boost consumer awareness of the wide array of legitimate online content services and help reduce online copyright infringement.
Creative Content UK will comprise two key components. 
  • The first, which will launch before Spring 2015, will be a major multi-media education awareness campaign, led by content creators and part-funded by government, that aims to create wider appreciation of the value and benefits of entertainment content and copyright. 
  • The second component is a subscriber alerts programme that will be co-managed and co-funded by ISPs and content creators and due to begin at a later date. Participating ISPs will alert and advise subscribers when their accounts are believed to have been used to infringe copyright. Account holders will receive an alert from their ISP, advising them unlawful filesharing may have taken place on their connection and offering advice on where to find legitimate sources of entertainment content.
.. Creative Content UK founding partners include the Motion Picture Association (MPA), the BPI (British Recorded Music Industry), and the four main internet service providers: BT, Sky Broadband, TalkTalk and Virgin Media, with the prospect of other ISPs joining at a later stage .. The campaign will aim to inform and encourage consumers - ranging from the next generation of digital users to 'silver-surfers' – about the huge range of entertainment content that is available from legal and licensed sources; giving them greater confidence when buying and using content online and providing additional guidance about internet safety.

John Petter [pictured], CEO, BT Consumer, said: “BT is very pleased to be able to support this important announcement today. The UK has a world-leading creative sector which plays a vital role in promoting the nation’s economic prosperity. BT is committed to supporting the creative industries by helping to tackle the problem of online piracy while ensuring the best possible experience for its customers. That’s why we’ve worked very hard with rights-holders and other leading ISPs to develop a voluntary programme based on consumer education and awareness which promotes the use of legal online content.

See "UK Creative Industries and ISPs Partner in Major New Initiative to Promote Legal Online Entertainment" - here.

Monday, July 21, 2014

[Study]: 85% of Operators are Leveraging OTT Apps to Attract Customers

A new study by Allot Communications (surveyed the data plans and charging trends of 175 mobile operators worldwide) finds that "85% of operators are leveraging apps to attract customers and increase ARPU .. Facebook is mobile operators’ top choice for zero-rated apps and Unlimited data plans are in decline".

Some examples of Zero rate programs:
  • Facebook Offers Free Messaging Through 18 MNOs - here
  • Success for Application-Based Service Plans in Zimbabwe - here
  • Vodafone India Offers Free Twitter Access - here
  • VimpelCom - Free Access to Wikipedia - here
  • Smart [Philippines] Uses Sandvine for Application-Aware Service Plans - here
  • Aircel [India] Offers Facebook Aware Service - here

Source: Allot Communications 

"Shared data plans are on the rise From 2012 to 2014, operators offering unlimited data plans have diminished from 35% to 15% while operators offering shared data plans with shared data caps increased from 29% to 42%"

Source: Allot Communications 

"As the evolution of data plans continues, unlimited data plans are becoming an offering of the past. Operators are moving away from actions that degrade QoE such as throttling Internet speed and when usage exceeds the volume cap; they simply charge the overage and maintain QoE"

Source: Allot Communications 

See "Allot MobileTrends Report Records the Rise of Application-Centric Mobile Operators" - here.