A new report by Justin van der Lande [pictured], Principal Analyst, and Atul Arora, Analyst, Analysys Mason finds that "The worldwide analytics software market for telecoms service providers is forecast to grow from USD2.1 billion in 2013 to USD3.8 billion in 2018, at a 12.9% compound annual growth rate (CAGR).
Communications service providers (CSPs) need to increase average revenue per user (ARPU) and decrease churn, and this is driving the most significant innovations in the use of analytics software solutions. We expect CSPs to increasingly use analytics tools in, or to inform, all customer interactions".
- NA is the largest user of analytics tools driven by market maturity and the need for innovative marketing to maintain market share. New technology such as software-defined networks will also drive uses of analytics to provide dynamic optimisation of network functions.
- Revenue in LATAM will grow, but the region will lose out to other faster-growing regions, such as APAC, and will experience a decline in the overall market share.
- Revenue in the EMEA region will grow, as CSPs in the mature markets of Western Europe invest in more-sophisticated analytics tools to maintain market share and optimise network assets.
- APAC’s share of revenue will grow the fastest, driven by underlying telecoms market growth of subscribers and service revenue, a high level of innovation and roll-out of new services particularly LTE.
See "Analytics software solutions: worldwide forecast 2014–2018" - here,