Vodafone: Our RED Service Plan Defends Revenues from OTT

In its annual report (for March 31st, 2014) Vodafone explains that for its consumer business - "Our Vodafone Red plans are now available in 20 markets and we had 12 million customers at the year end. These bundled plans provide our customers with unlimited voice and SMS, and generous data allowances.

We continue to enhance the Red proposition through the introduction of additional features, including improved access to technical support, attractive roaming packages, shared data and family plans [see "Vodafone Shows Shared Data Plans Benefits (to Vodafone)" - here], early handset upgrades, storage and back-up in the cloud, and device security. These enhancements provide customers with greater freedom of usage, whilst at the same time defending revenue from “over-the-top” applications and stabilising ARPU"

See "Vodafone announces results for the year ended 31 March 2014" - here.