.. Upgrading to the new Comverse ONE product line addresses specific key Play requirements, such as: LTE Enablement .. Virtualization and:
- Advanced Personalization Real-time marketing capabilities including flexible event based notifications for greater personalization, increased upsell opportunities, enhanced policy enforcement
- Rapid Time to Market: Native Diameter, advanced ordering workflow engine, reduced level of customized code for efficient support of new charging models and rapid response to future market needs at lower cost".
See "Play Poland (P4) Selects Comverse ONE Converged BSS to Power Real-Time Service Capabilities, New LTE Functionalities" - here.