Tuesday, December 15, 2015

[Analysys Mason]: QoE is at the Center of Turning the Growth of OTT Video



A new report by Gareth Williams, Manager, Custom Research, and Martin Scott, Principal Analyst, Analysys Mason, finds that "Communications service providers (CSPs) have multiple options for turning the growth of over-the-top (OTT) video consumption to their advantage. Quality of Experience (QoE) lies at the centre of achieving excellence in the key categories of approach that we identify in this report" 

All approaches ultimately need to deliver a high quality of experience (QoE) to users, and this is particularly important for launching OTT video services, partnering with OTT video providers and offering solutions to OTT video providers.

CSPs should:
  • Consider investing in platforms to better support OTT video partners’, as well as users’, needs in order to increase revenue share
     
  • Add wholesale service capability to content distribution networks (CDNs) used for internal use – or develop partnerships with CDN providers
     
  • Extend the reach of their own OTT video services if they have access to unique or compelling content



See "Over-the-top video: a threat and an opportunity for communications service providers" - here.

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