Thursday, December 10, 2015
Verizon to Test Sponsored Data (w/Allot?);"The capabilities we've built allow us to break down any byte"
Ina Fried, Senior Editor Mobile, reports to Re/code that "Verizon plans in the next few days to start testing so-called sponsored data, the equivalent of toll-free calling for the Internet age .. Verizon is working with just a few partners in the testing phase, but said next year this feature will be available to all comers at an affordable rate"
Marni Walden [pictured], Executive VP and president of Product Innovation and New Businesses, Verizon said: "The capabilities we've built allow us to break down any byte that is carried across our network and have all or a portion of that sponsored .. We’ll be out in a larger commercial way in the first quarter of 2016".
A year ago I published an unconfirmed rumor that "Allot's DPI product SigmaE-14 was installed in 26 Verizon Wireless (VzW) sites for Passive Network Subscriber Analytics" (here). See also "Allot's US Tier1 MNO $9M Order: "not a classical DPI"" - here.
See also a guest post "1-800 Apps Concept: Superficially Appealing but Unworkable" - by Dean Bubley*, Founder, Disruptive Analysis - here.
See "Verizon to Start Testing ‘Toll-Free’ Data in Coming Days" - here.