Saturday, December 26, 2015

[Strategy Analytics]: How Operators Could Succeed in Content Distribution?


A new report by Nitesh Patel [pictured], Director, Wireless Media Strategies, Strategy Analytics identifies "strong ambition and alignment with operator assets, as two fundamental requirements for operators to successfully define their position in the evolving digital content distribution landscape. Additionally, evidence from successful operator initiatives, particularly those from Japan and Korea, indicates that targeting consumer appetite for local or regional content, and the acquisition of exclusive rights to compelling content both as significant for success.

AT&T’s acquisition of DirecTV, Bharti Airtel’s launch of music and video streaming services, Singtel’s video-on-demand service HOOQ, and Verizon’s launch of Go90 highlights a recent significant shift in operator ambition with respect to digital content distribution, particularly related to video. 



Strong demand for video content, particularly on mobile devices, has prompted mobile operators such as AT&T, Bharti Airtel, T-Mobile USA, Singtel, and Verizon, among others, to seek a more aggressive position in digital video delivery, despite previous failed efforts in content distribution. 
However, T-Mobile USA’s Binge On [see "YouTube vs. T-Mobile: Do Customers Prefer Price over Quality?" - heresignals an alternative enablement approach, leveraging network assets to provide optimization and zero-rated access to video content streamed over its network. Either way, operators must align their content strategy with both their ambition and assets"

See "Strategy Analytics: Strong Ambition and Asset Alignment Fundamental to Operator Success in Content Distribution" - here.

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