Friday, April 8, 2011

BitTorrent Works with Content Producers for "content 'discoverability’, distribution and monetisation"

Natalie Apostolou reports for The Register on BitTorrent's CEO Eric Klinker (picture)speech at the MipTV event in Cannes, France.

our big challenge is that our technology gets used for things that don’t make us many friends in certain parts of the world, ISPs and media to be specific"

"Over the last 18 months, the company has been working with content producers on ways to leverage the BitTorrent audience for content “discoverability’, distribution and monetisation .. BitTorrent is also working with Facebook but has yet to reveal details. One area that they may work on together could be the shift from downloads to streaming"

Klinker said:“There’s no question that streaming is a user experience that people want: YouTube proved it, and YouTube proved that a streaming piracy site is what people want, but fortunately Google took it over just in time”

See "BitTorrent plays nice with content" - here.

See also "BitTorrent CEO Prepares for the No Net Neutrality Future - Power to the People!" - here.

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