Sunday, April 3, 2011
In addition Tim says that "A smarter alternative is policy control [chart below]-- a broad category of standards and products that give carriers deep, actionable insights into their traffic and greater ability to manage that traffic, including for individual customers, groups of customers or types of applications and services. Put simply, if carriers can track it, there is a good chance they can manage and even monetize it .. Policy control products typically cost around $1 million to $5 million, which is peanuts compared to alternatives, such as splitting hundreds of cell sites, deeply subsidizing femtocells, bringing Ethernet backhaul to every urban and suburban site, or building out a Wi-Fi hotspot network. It is also far less expensive than trying to overcome a negative market perception that the network is lousy"
See "Breaking Bad on RAN Congestion" - here and executive summary - here.