Tuesday, March 11, 2014
Uninor, a subsidiary on Telenor announced that it has "decided to shift from volume based Internet offerings (MB and GB offerings) to service based Internet offerings (Facebook and Whatsapp). This will change the way in which Uninor offers Internet to its 33 million current and all future subscribers".
Morten Karlsen Sorby, nominated CEO of Uninor. said: “We are moving out of data and moving in to Internet. Internet is the way in which customers consume data and our approach will be to make that usage the cheapest among all operators”
"50% of India’s mobile Internet users are active on Facebook and Whatsapp. Uninor has launched the new Internet strategy with two flagship products with Facebook and Whatsapp. Termed Sabse Sasta (most affordable) Facebook and Sabse Sasta (most affordable) Whatsapp, the products will allow subscribers unlimited access to these services at one fixed charge for a period ranging from 1 hour to 1 month. With just a one-time charge, subscribers can use Facebook and Whatsapp for the duration of the period without worrying about MBs and GBs .. Over the next few months, these new offerings will be made available across each of Uninor’s operational circles.
See "Uninor changes its Internet strategy - moves from 'Rs. per MB' to Sabse Sasta Facebook and Sabse Sasta Whatsapp" - here.