Tuesday, December 22, 2015

[Study]: Most Mobile Travel Sites are too Slow!

A new study by Radware finds that "76% of the industry’s top 100 sites are slow to load, paralyzed by third-party scripts and trackers, and image-heavy. In fact, the average page took 6.7 seconds to load on the iPhone 6, slower than the 4 second ideal time tolerated by shoppers.

..  By the end of 2015, mobile-booked travel is expected to reach $52.08 billion. with this level of exponential growth, travel websites have a lot to gain by preparing for the volume of mobile traffic they’ll be seeing in 2016.

Source: Radware's 2015 State of the Union: Mobile Performance of the Top Travel Industry Sites:
Do Your Customers Want To Take A Vacation From Your Slow Site?

The Radware report finds that there are a number of factors contributing to poor performance that can be fairly easily remedied: Overloaded with Requests .. Image Heavyweights .. Responsive Web Designs (RWD) Typically Optimize Viewing but Not Performance.. " 

See "Radware Study Reveals 76% Of Travel Industry Websites Aren’t Fully Optimized For Mobile Customers" - here.


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