Monday, July 27, 2015

[Gartner]: MNOs Should: Rethink Their Data Caps; Cache and Optimize Video

A new report by Jessica Ekholm [pictured], research director, Gartner finds that "Global mobile data traffic is set to reach 52 million terabytes (TB) in 2015, an increase of 59 percent from 2014,.. The rapid growth is set to continue through 2018, when mobile data levels are estimated to reach 173 million TB .. New, fast mobile data connections (3G and 4G) will grow more slowly, from 3.8 billion in 2015 to 5.1 billion in 2018, as users switch from slower 2G connections and consume more mobile data. 

Gartner analysts advise communication service providers (CSPs) to rethink their data caps to meet consumer needs and win market share .. CSPs must create and sell data plans with higher caps to increase their share of this growing market. With video usage as a percentage of total data usage set to rise from 50 percent now to 60 percent by 2018, we should expect CSPs to offer the best-of-breed video experience to consumers, This involves using video optimization technologies and caching content closer to the consumer. Contract plans that single out video traffic to allow users to reach a certain cap (without touching their contract data cap) will increase usage and revenue for CSPs and meet consumer demand for more mobile video."

See "Gartner Forecasts 59 Percent Mobile Data Growth Worldwide in 2015" - here.

No comments:

Post a Comment