Recently I quoted an Infonetics Research survey, which states that "Respondents reported either buying or being likely to buy subscriber intelligence solutions from traditional analytics vendors, though nearly half indicated they were likely to buy from DPI (deep packet inspection) vendors".
It seems that the survey's results are not just forward looking, but is already a reality, with one of the world's leading MNO.
A random review of one of Allot Communications former employee's profile in LinkedIn, shows that the engineer claims to be a member of the team servicing a Verizon Wireless subscriber analytics project:
"Allot’s DPI product SigmaE-14 was installed in 26 Verizon Wireless (VzW) sites for Passive Network Subscriber Analytics. Performed software upgrades and solved issues reported by VzW. Involved in sizing of Allot products to VzW requirements in Southern CA sites. Team member to manage Allot’s Big Data Analytics (see "Allot Enhances Analytics w/Visibility, Granularity and Self-Service Approach" - here) POC to VzW".
Needless to say, this information should be treated as a rumor, as this former employee does not necessarily have accurate information about the project and its size. Allot itself has never identified Verizon as a customer, although rumors about the deal exist since early 2013 following former Allot's CEO, Rami Hadar, statement at 2013 Q1 earning call:
"The thing we will say is that U.S. Tier 1 mobile operator, the order is mainly around certain Value-Added Services, which, obviously, we will not go into detail. But it is around -- it's not a classical DPI at the moment" (see "Allot's US Tier1 MNO $9M Order: 'not a classical DPI'"- here and the press release - here).
Verizon Customer's Agreement for its wireless service states, in the "My Privacy" section: