Monday, October 1, 2012

[Solve Media]: Bots Create 16% Of U.S. Traffic

  
Advertising company, Solve Media, says in its blog that "Recent data has shown us that bot traffic continues to rise across the internet, particularly in the areas of registration, voting, and commenting. These areas are those wherein human presence is not only crucial to the integrity of a given website, but directly related to publishers’ advertising investments. When non-human traffic takes the place of real consumers, publishers are victimized. As a result, media buyers are moving to high-quality, native ad placements on a cost per engagement basis. We created this infographic to take a deeper look into this growing problem".

See "INFOGRAPHIC: The Bot Stops Here" - here.


[Update 59: NetCracker Added] PCRF - DPI Compatibility Matrix


NetCracker, a wholly owned subsidiary of NEC, was added to the matrix [here] with its Policy Management product.
 
"NetCracker Policy Management provides a highly configurable policy creation environment with a graphical user interface (GUI) for creating sophisticated policy rules and enables dynamic customer-centric policy application based on real-time contextual information about customers, services, applications, and networks"

NetCracker has also DPI-based enforcement and media optimization products.