[Solve Media]: Bots Create 16% Of U.S. Traffic

  

Advertising company, Solve Media, says in its blog that "Recent data has shown us that bot traffic continues to rise across the internet, particularly in the areas of registration, voting, and commenting. These areas are those wherein human presence is not only crucial to the integrity of a given website, but directly related to publishers’ advertising investments. When non-human traffic takes the place of real consumers, publishers are victimized. As a result, media buyers are moving to high-quality, native ad placements on a cost per engagement basis. We created this infographic to take a deeper look into this growing problem".

See "INFOGRAPHIC: The Bot Stops Here" - here.