Sunday, June 27, 2010

DPI Solution: KindSight's Security VAS

  
French web site PC INpact reported last week that Orange France is going to offer a new anti-identity theft service, using a solution from KindSight. They assumed that based on some KindSight slides showing Orange's logo (see below). Today, PC INpact reported that KindSight said they do not have an agreement with Orange.

See the first report (French) from "Orange : lutter contre l’usurpation d’identité en échange de publicités" (Orange: Fight against identity theft in return for advertising) - here and the denial - "Publicité et DPI : KindSight conteste tout accord avec Orange" - here. See also

In any case, this is a good opportunity to review another aspect of DPI, which maybe used as a VAS by ISP for ARPU increase.

Kindsight's solution is an ISP installed s/w, and uses DPI to detect security threats. According to the limited information in the site "It detects threats in your Internet traffic, sends you alerts and shows you step-by-step how to remove these threats that put your personal information at risk. Kindsight is always-on, always-up-to-date and can not be disabled by criminals since it’s embedded in your service provider’s network."

The French reports were particularly concerned by the following statement: "The Kindsight service is offered for a monthly fee (3.95 euro/month in the "Orange Slide") or, like many other Internet applications, at no-cost through relevant advertising ("Orange" free option)". The free option says that the service will track web sites accessed and searches performed by the subscriber but will not store the information (known as anonymous behavioral analysis).

Related posts:
  • Japan - ISPs May Use DPI for Behavioral Advertising - here
     
  • The Legality of DPI - Paper by Angela Daly - here




 

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