Yankee Group: 4G Video is a Killer App, but might be a Network Killer

  

A webinar hosted by Yankee Group analysts Chris Nicoll and Terry Cudmore examined the opportunity and risks of video services on upcoming 4G networks.

See "Webinar: Preparing for 4G Video Services" on Yankee's Blog (here) and the recorded presentation (below).

Among the findings/forecast:

• Network traffic will grow by a factor of 28 between 2008 and 2012, while revenue will only grow 15 percent in that same period
   
• Poor design and high usage can lead to network congestion, negative user experiences and, ultimately, customer churn
   

 

• There will be over 500 million smartphones in use worldwide in 2010, and that number will increase 137% by 2014 (compare to IDC- here and Strategy Analytics - here)
   
• Mobile video users are forecasted to register over 3 times more annual growth than mobile phone lines from 2011-2014
   
• CSPs need clear positioning in a crowded mobile broadband market and develop new business models 
       [And the most important recommendation from the point of view of this blog ...]
     
• In addition to adopting new pricing models, CSPs must optimize and effectively manage their exploding mobile Internet traffic, particularly video and other rich media

Preparing for 4G Video Services