Ad Insertion Deployments [170]: Etisalat Deploys ALU's Optism

Etisalat Nigeria announced the launch of a "..permission- and preference-based mobile advertising service, in collaboration with Alcatel-Lucent. Etisalat Nigeria is to deploy Alcatel-Lucent’s Optism, the software-based mobile marketing solution which allows subscribers to share their interests and preferences with their mobile operator and ‘opt-in’ to receive personalized, relevant advertising and special offers on their mobile phones from their favorite brands"

Etisalat Nigeria has 13M subscribers and is one of the 17 operations of the Etisalat Group, serving a total of 172M subscriebrs (end of Q2, 2012).

Wael Ammar, Chief Commercial Officer, Etisalat Nigeria, said: “Optism is enabling us to achieve a number of exciting and important objectives. First, we are bringing the power of permission-based mobile advertising to the Nigerian market with our EasyAdz service. This simply means that we will provide customers with advertising content relevant to their specific locations and choices. We are also providing a large and highly profiled audience base for brands and advertisers as well as creating an avenue to connect with our most important asset – our growing base of over thirteen million subscribers”

See "Etisalat Nigeria introduces permission-based mobile advertising to over thirteen million customers using Alcatel-Lucent’s Optism™" - here.