Amdocs announced "new communications-specific applications that allow service providers to aggregate data from multiple marketing, network and customer care sources and generate business and customer insights with actionable recommendations..
Amdocs' new big data actionable analytics applications:
- Amdocs High Definition Marketing Analytics accesses the large volumes of usage data, web surfing trends, social feeds and care channels to help service providers transform the practice of customer management and upselling by using dynamic micro-segmentation for improved targeting and contextual analytics to offer customers the most appropriate new product or services. This includes multi-channel engagement and interfaces into the service provider's product catalog and campaign management systems.
- Amdocs Deep Network Analytics provides a holistic set of network insights from the combination of radio access feeds, deep packet inspection from the network, and customer value parameters from business support systems. The network suite helps service providers to more effectively target their network capital expenditure towards more valuable customers, improve the connectivity experience, identify network issues before they occur and obtain a deeper understanding of the network factors that drive customer satisfaction.
- Amdocs Consumer and Business Satisfaction Analytics spans a wide array of data sources which allows executives to break down the siloed approach of different business units in order to assist business managers understand what drives customers' Net Promoter Score (NPS) and resolve issues before they impact customer satisfaction. These analytics also improve the performance of the call center and self-care capabilities helping to deliver an optimal customer experience.