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Procera's Sr. Director
of Subscriber Experience
Marketing
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Other findings:
- 75% stream video on mobile devices several times per week with 80% expecting this to increase in the future and 70% rating it very important to have good quality video streaming
- But 90% experience video quality problems every day
- Surprising because "a combined 90% rated their worst experiences as falling into only two categories: poor video quality; and basic connectivity/ coverage problems, and despite the combination of high consumer expectations and poor experiences with mobile coverage and video quality, a combined 85% of them never, or rarely, call customer service"
- Troubling "considering the trend towards a mostly-mobile lifestyle that is taking place globally".
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