Juniper Traffic Direct Announcement

As indicated last week, Juniper announced a new traffic control s/w module, named Traffic Direct. The formal announcement published just before MWC 2010 opening day (here).

A Juniper sponsored IDC research paper (“Mobile Networks at the Tipping Point : The Data Explosion and Next Generation Network Challenge”) does not add much to the press release:

“ .. As IDC conversations with MNOs have confirmed, the majority of content responsible for the explosion in data traffic is web based and therefore does not actually require transit through the service complex. Offloading this traffic would substantially decrease the amount of capex and opex as much of the expansion would be obviated. Offloading also means that the data traffic would not be subjected to the latency that is introduced in the service complex. Thus, it also creates the added benefit of an improved quality of experience “

Does Juniper's Traffic Direct include DPI? Traffic shaping? it not, this seems a bit trivial solution!