QoS Deployments (30): Orcon [New Zealand] Uses Velocix [ALU] to Improve Video QoE

   

Alcatel Lucent announced that "it has been chosen by Orcon, the fastest growing service provider in New Zealand, to improve the delivery and experience of Internet-based video to its customers"

See "New Zealand’s Orcon selects Alcatel-Lucent’s Velocix platform to deliver high-quality online video" - here.

Orcon was the first NZ telco to unbundle the local loop and is the fastest growing telco in NZ

"Alcatel-Lucent will deploy its next-generation Velocix Digital Media Delivery Platform in key centres across New Zealand, allowing Orcon to offer broadcasters, content distributors and web-site owners a faster and more efficient connection to broadband users across multiple networks and devices including PCs, mobiles and TVs. The Velocix platform will enable Orcon to cost-effectively meet the fast-growing demand for online video, as well as to open up new revenue opportunities."

Charlie Boyd, Head of Wholesale at Orcon said - “As video-on-demand and streaming TV web sites grow in popularity, the amount of online video watched by broadband users is growing at an incredible rate .. By leveraging Alcatel-Lucent’s Velocix infrastructure, we can offer content providers a local content delivery network (CDN) solution that meets their specific requirements"

See "Alcatel-Lucent Adds Bluecoat's Over-the-Top Caching to its Velocix CDN Solution" - here

QoS Announcements: Acision Video Optimization - Scalable Transrating, Transcoding and Caching

  

Acision announced the "launch of Acision Media Optimiser, a key enhancement of the Acision Broadband Mobility Suite. While safeguarding the Quality of Experience for video users, Acision Media Optimiser reduces data traffic peaks by up to 50%, through a unique, affordable, scalability approach, which uses a fraction of the hardware footprint found in most legacy products."

See "Acision Launches Acision Media Optimiser to Provide High Quality and Affordable Video Optimisation for Mobile Operators" - here. 

I agree with the main advatage Acision is presenting. Many of the video optimization solutions have scalability problems, as lots of computing power is needed in order to support the foreseen number of concurrent streaming video sessions - which are growing exponneiialy (see - "Allot: Mobile Traffic Grew by 68%, Video Streaming by 92%" - here). Adding the cache feature is a good advantage as well.

Marco Wanders, Executive VP Mobile Broadband at Acision, says “Legacy optimisation solutions.. are economically unsustainable, as they require large server farms to deal with projected video traffic levels and are highly intrusive to content. Acision’s unique, subscriber aware video optimisation solution overcomes these drawbacks of legacy solutions, by providing content transparency and the lowest hardware footprint offered in the market today, reflecting a substantially lower total cost of ownership for the operator."

"Video shaping reduces video traffic in a highly efficient manner, without altering the content. Acision’s leading transrating and transcoding technology can be applied when required as well as off-line, providing operators full control over video Quality of Experience. Intelligent caching reduces internet traffic and saves transcoding resources by delivering transcoded content directly from the cache."

 

Related posts:

• 84% of Mobile Broadband UK Consumers Experienced QoS issues - here
• DPI Announcements - Acision Broadband Mobility Suite  - here
• [Wireless Week] Does Video Optimization Solve Mobile Data Congestion?  - here
• QoS Deployments (28): Networks Norway Uses Flash Networks for Video Optimization  - here
• Bytemobile Sees Optimization as Must Also for Next Generation Networks - here