Tuesday, May 17, 2011

TDG: "OTT video to eclipse live broadcast TV around 2020"

 
Sean Buckley reports to Fierce Telecom on a new study - "The Economics of Over-the-Top TV Delivery: How Television Networks Can Shift to Online Content Delivery" (here).

Colin Dixon (picture), senior partner at TDG said in the study ".. we expect the amount of Internet video watched to eclipse the amount of live broadcast TV around 2020 .. Internet and broadcast delivery of video content will become blended in such a way that consumers will be unaware of which conduit serves which content .. Of course, OTT isn't without its issues. Because OTT video will leverage a user's broadband connection, the one issue that could potentially get in the way of a consumer's OTT experience is the ongoing threat of bandwidth caps being set by incumbent telcos and cable operators .. Given consumers' increasing appetite for bandwidth-hungry online video, it will be interesting not only how service providers embrace and deliver OTT services, but how they will adjust their broadband metering methods to accommodate this inevitable trend".

See "OTT video continues to rise: TIA 2011 Preview" - here.

Related posts:
  • Cable Operators Move to OTT Video - here
  • Verizon on OTT Video - "It's not something that's top of mind for us - here
  • Infonetics: OTT Streaming Services Doubled Set-top Boxes Sales - here

Allot's Intelligent Charging Solution to be Implemented in 9 Countries

  
Allot announced a new product, Allot ChargeSmart, and said it ".. has been selected by a multinational mobile operator .. and will be deployed in nine countries, serving approximately 30 million subscribers.  Allot’s intelligent charging solution is unique in its ability to accurately identify OTT (over-the-top) applications in high speed networks.  .. One of the implementations of ChargeSmart for post-paid subscribers is a Social Networking Plan that makes applications such as Facebook, MySpace & Twitter ‘toll-free’, whilst all other application traffic is counted against the monthly quota .. Using ChargeSmart to meter usage in real time, the operator notifies the subscriber when their usage approaches the quota limit and redirects them to a portal where the subscriber can top-up volume, if desired".

See "Allot’s Intelligent Charging Solution Selected by Multinational Mobile Operator to Deploy New Pricing Models" - here.

Recently, KPN announced a plan to change its mobile data charging model in a similar way - see "KPN [Uses DPI] to Charge Extra for VoIP, Messaging and Streaming Video" - here.  Allot and Openet presented  a joint PCEF/PCRF solution for smart charging - see "Allot - Openet: Monetizing and Controlling OTT Applications Use Cases" - here.