Thursday, December 16, 2010

Allot - Openet: Monetizing and Controlling OTT Applications Use Cases

DPI and Policy management vendors continue to educate carriers on how they can make money. I already presented some use cases from Bridgewater- here and Comptel - here. Now, following their joint announcement (here), Allot and Openet held a webinar "Managing the unmanageable: monetizing and controlling OTT applications" -  showing their own ideas - some of which are very intriguing.

The presentation may be accessed through here.

Some interesting use cases:

1- Monetize OTT applications - building on the value to the subscriber, allowing the carrier to share the revenue from using popular applications (and hopefully providing better QoS ..)

2- Special passes - Bandwidth boost, promotion, use of OTT applications

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