3UK - Network Built and Used for Data; Revenues Come from Voice

   

Phil Sheppard (pictured), Director of Network Strategy at Three UK, updates in carrier's blog that "97% of all the traffic that now travels through our network is data .. since June last year and September this year (just 14 months) we’ve seen a 427% increase in data usage on Three for smartphone customers"

So, now it would be interesting to correlate these numbers with revenues or ARPU. The only information I could find is a bit old - but may be indicative. According to the Hutchinson's 2010 report, "The proportion of revenue from the higher margin non-voice services increased to 41% of ARPU compared to 36% in 2009" (here).

See "We’re built for data" - here.