Monday, January 30, 2012

OTT is a Monetization Opportunity, the BTM Blog 2012 Survey finds

Let me start by thanking 84 of the blog readers that took the time to help us all understand how Broadband Traffic Management will help and be used by service providers to meet their current challenges: increase revenue, solve network congestion problems and compete with Over the Top (OTT) content and services.

Getting readers' feedback to these main issues is a great way to celebrate the Blog's 2nd anniversary!

The survey main findings are:
  • 88% of the survey responders said that mobile network operators should treat OTT service providers as a Partner or an Opportunity; 48% think that OTT providers should be charged for using the network
  • Using DPI based traffic shaping is the most likely way mobile operators will use for congestion management in 2012
  • Data caps is the most likely policy management use-case to be implemented by MNOs in 2012
  • Network intelligence reporting is the most likely DPI based use-case to be implemented by fixed operators in 2012. P2P file sharing control is no longer a major use-case. 
The survey has additional questions on Value-add Services, operators’ plans to deploy traffic management systems and more. For an executive summary of the survey's results - please contact me here; the full report is available for purchase ($245) - here.

No comments:

Post a Comment