Cellcom [Israel] to Offer Speed/Volume Pricing Tiers, No Overage Fees Plans

 
Gilad Nass reports to Calcalist  (here, Hebrew) that Cellcom[Israel] will offer soon new data service plans combining different levels of volume and speed, to provide the right answer to the various customers/devices needs.

The operator will offer:

• Unlimited volume, 512Kbps - $7.80/month
• Unlimited volume, 1.4 Mbps - $20.70/month
• 5GB, 2.8Mbps - $25.70/month
• Unlimited, 2.8Mbps - $39/month

According to Yoni Sabag (pictured), VP Marketing, Cellcom ".. once a data cap is reached, Cellcom will reduce the speed with no overage fees"

A year ago Cellcom madea similar announcement- see "Cellcom [Israel] Moves to Speed Tiers with Unlimited Data" - here.

At the end of Q3, 2011 Cellcom had 3.4M subscribers, of which 38% were using 3G services. Due to new regulations in Israel, while total ARPU declined by 28% between Q3 2010 to Q3 2011, data and SMS revenues grew by 2.4% and were 26.6% of revenues - up from 19% (see chart and here).