Gilad Nassreports to Calcalist (here, Hebrew) that Cellcom[Israel] will offer soon new data service plans combining different levels of volume and speed, to provide the right answer to the various customers/devices needs.
The operator will offer:
Unlimited volume, 512Kbps - $7.80/month
Unlimited volume, 1.4 Mbps - $20.70/month
5GB, 2.8Mbps - $25.70/month
Unlimited, 2.8Mbps - $39/month
According to Yoni Sabag (pictured), VP Marketing, Cellcom ".. once a data cap is reached, Cellcom will reduce the speed with no overage fees"
A year ago Cellcom madea similar announcement- see "Cellcom [Israel] Moves to Speed Tiers with Unlimited Data" - here.
At the end of Q3, 2011 Cellcom had 3.4M subscribers, of which 38% were using 3G services. Due to new regulations in Israel, while total ARPU declined by 28% between Q3 2010 to Q3 2011, data and SMS revenues grew by 2.4% and were 26.6% of revenues - up from 19% (see chart and here).