Saturday, January 7, 2012

Leap Wireless to Add Bandwidth on Demand Service; Shows LTE Roadmap

reports to FierceWireless that Leap Wireless announced that it ".. plans to launch session-based data services over its existing tiered data pricing structure, a move that will allow customers to purchase faster data speeds for short periods of time. The company said it will launch the service in the first half of 2012".

Doug Hutcheson (pictured), CEO and President, said at the Citi Entertainment, Media and Telecommunications Conference held this week in San Francisco - ".. The next big step for us that we believe is important is to add what's called session-based capability on top of that [tiered pricing] .. That will mean that you can buy, should you have a very low amount of data but want to buy more within a month .. You'll have the ability to buy sessions or time periods where you can accelerate that speed, and it will be done very simply and very straightforward over the device or on a simple transaction with us .. That is the model that we think will be the future".

The chart below was also part of the presentation. See also "DPI Deployments (17): Leap Wireless/Cricket New Service Plans" - here.

See "Leap to launch session-based data transactions on top of tiered pricing" - here.

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