[Strategy Analytics]: "Mobile video optimization is a hot topic for 2012"; Shows Market Landscape

 
[The Broadband Traffic Management Blog 2012 Survey explores the issues discussed in this post. Click here to tell us what you think!]
   
A new report by Susan Welsh de Grimaldo (pictured), Director, Strategy Analytics, concludes that "Mobile video optimization is a hot topic for 2012—with a complicated and shifting landscape of technologies, vendors and operator issues and objective .. Operators need to deploy a set of mobile video optimization solutions that can scale with the growth of video traffic—solutions that can compress videos, reduce their data rates, cache popular videos, or even reschedule or move video delivery to less costly, more available networks [see chart below]". 

".. Alcatel Lucent, Cisco, Ericsson, Huawei, Juniper and NSN all offer a range of optimization covering the data and control planes including strong policy management solutions. ... Specialized solutions vendors typically deliver steering, transrating, transcoding, DPI and caching functionality. Vendors in this category include Bytemobile, F5, Flash Networks, Mobixell, OnMobile, Openwave, Radware, Radisys, Skyfire and Vantrix. Most operate as a proxy or transparent proxy attached to either the Gi Interface of the GGSN or to a Core Router API .. F5 and Radware provide steering solutions that interpret video application requests and steer connections to the best optimization resources..".

"Even in the early stages of the market, many basic video optimization techniques have been widely deployed. In 2011, Deep Packet Inspection (DPI), Policy Control Enforcement Functions (PCEF) at Layers 2 and 3 .. buffer optimization and caching in the mobile core and at the edge of the fixed network, traffic steering and redirection, and multiple TCP proxies to intercept traffic flows have proliferated across networks. Adaptive Bit Rate (ABR) has been implemented by the OTT content providers. Solutions have been focused on ‘pain points’ rather than on system-wide deployments".

See "Executive Summary: Mobile Video Optimization Reports" - here.