Monday, March 22, 2010

Sandvine Traffic Report: Mobile Data Patterns Look Similar to Fixed

The larger DPI companies can use loyal customers’ data, collected by their DPI devices, to survey broadband traffic patterns (anonymously, of course).

This is a great PR tool and usually gets good coverage, certainly more than any product announcement. We saw Allot's report a while ago - "Worldwide Mobile Data Usage has Increased by 72% (According to Allot)" - here - and now we get Sandvine's semi-annual Internet traffic trends report

The report itself is only due on Tuesday - but the PR machine works well, and FierceBroadbandWireless provides us with a sneak preview. The major conclusion is:  "In our Mobile Internet report, we observed that mobile users were running similar applications as on fixed networks, including real-time communications such as IM and Skype," said Sandvine's President and CEO Dave Caputo in a release "

Sandvine agrees with Allot's findings - "YouTube accounts for 10 to 15 percent of total bytes on a given mobile network" (Allot says 10%).

And of course, CEO Caputo, like the rest of the DPI industry, agrees with AT&T (here) - "Flat-rate billing does not align with subscriber usage" - which is good for business and up selling usage based billing solutions.

Full story - here

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