[Yankee Group]: "Operators .. can potentially be at the center of the connected application and content ecosystem"

  

An interesting post to the Yankee Group's "The ANYWHERE BLOG" by Sandra Palumbo (picture) advises operators to "wade into the content provider world and start developing real relationships, partnerships and strategies for providing end users the services they want, no matter the device, no matter the network connection".

See "Operators and OTT Players as BFFs? Umm, Not Quite." - here.

"Operators are sitting at a place right now where they can potentially be at the center of the connected application and content ecosystem .. But I am not convinced that the operators have figured out how they can monetize and capitalize on this position they are in .. Perhaps one of the issues is a lack of understanding of the content community. Or perhaps it’s a fear of finally having to commit to application level and application specific SLAs"

Related posts:

• Cisco: "there is a way to monetize that demanding video traffic" - here
• Telefonica: "Pricing for Optimized Service should be based on QoS" - here
• Allot - Openet: Monetizing and Controlling OTT Applications Use Cases - here