Tuesday, March 1, 2011

Cisco: "there is a way to monetize that demanding video traffic"

A recent post to Cisco's SP360 (Service Provider) blog by Scott Puopolo (picture), explains that "SPs know only too well that Internet video is costing them money because of the expense of maintaining an infrastructure capable of delivering high-quality online video. The good news is that there is a way to monetize that demanding video traffic".

See "Making Money in Internet Video" - here, and video below.
".. traditional CDN services allow content providers to bypass Internet congestion points, but do not allow them to bypass potential congestion points within the SP network that provides Internet access to consumers. CDN services delivered via the SP’s network are delivered by CDN caches placed much closer to the final viewer, reducing the probability of having congestion issues over the delivery path.. It goes without saying they [consumers] expect quality at least as good as they experience from TV viewing. By enabling quality of service (QoS), SPs can market their Internet video service as “TV-ready broadband,” guaranteeing predefined quality for content delivery among the CDN caches and customer viewing devices (TVs, set-top boxes, computers, game consoles, etc.)"

See also: 
  • Allot - Openet: Monetizing and Controlling OTT Applications Use Cases - here
  • Telefonica: "Pricing for Optimized Service should be based on QoS" - here
  • Cisco: "New Capabilities, New Business Models, New Revenues" (for mobile internet) - here 

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