Courtesy of Facebook: Zero-Rated Apps for Airtel Zambia

Facebook launched its first "Internet.org" service, based on the acquired Onavo technology [see "Facebook Acquires Onavo for $100M" - here] in Zambia.

Internet.org defines "Efficiency" as one of the solution they look for: "Transmitting data—even a text message or a simple web page—requires bandwidth, something that’s scarce in many parts of the world. Partners will invest in tools and software to improve data compression capabilities and make data networks and services run more efficiently" - this is where Onavo fits [See "Optimization Announcements: Onavo Offers "3rd Party" Compression Service" - here].

Guy Rosen, Product Management Director, updates about the new service to Airtel subscriber, in Zambia:

"today we are introducing the Internet.org app to make the internet accessible to more people by providing a set of free basic services. With this app, people can browse a set of useful health, employment and local information services without data charges. By providing free basic services via the app, we hope to bring more people online and help them discover valuable services they might not have otherwise.

The Internet.org app will be available first to Airtel subscribers in Zambia [enabling] basic access to: AccuWeather, Airtel, eZeLibrary, Facebook, Facts for Life, Google Search, Go Zambia Jobs, Kokoliko, MAMA (Mobile Alliance for Maternal Action), Messenger, Wikipedia, WRAPP (Women’s Rights App). Zambia uReport
 

See "Introducing the Internet.org App" - here.