Ericsson's reports that its ConsumerLab found (based on interviews with over 23,000 people in 23 different countries) that:
- streaming video is now almost level with traditional TV watching, 75 percent of consumers watching streamed content several times a week, compared to 77 percent who watch scheduled broadcast TV programming several times a week
- Almost one in five viewers (19 percent) are prepared to pay for the ability to access their favored content on any device, an increase of 25 percent in just two years. a rise in the amount of time spent watching content on smart phones and tablet devices
- Barriers for watching video on mobile devices, outside home:
- Alongside this, many viewers have moved to subscription-based video on demand (S-VOD) services such as Netflix and Hulu, and 48 percent state that they would like to see all episodes of a series such as "Breaking Bad" and "House of Cards" released together, so they can choose when to watch them.