ETTelecom.com reports that "Vodafone India, the country's second largest telecom operator, has rolled out its wi-fi offload application, which will shift data traffic away from the cellular network and help decongest it. The move comes amid rising subscriber complaints about inconsistent data speeds over the cellular network, with 3G dropping to 2G speed frequently as mobile internet usage surges in India.
Vodafone Wi-Fi Connect is available on Android and iOS platforms and requires a one-time sign-in. It will come into effect anytime the user enters Vodafone's wi-fi zones in Delhi and Mumbai. It has about 100 such zones in total.
The seamless authentication of customers with the mobile network profile was a key integration challenge, experts said. Vodafone India didn't respond to ET's queries.
Rivals such as Bharti Airtel, Idea Cellular and Aircel are also looking at wi-fi as an alternative that can be deployed in parallel with the existing macro base-station network, making more spectrum available for data usage.
The company added 1,100 3G sites and 1,000 2G sites in the quarter as part of its Project Spring initiative. 3G coverage in targeted urban areas increased marginally to 91% from the previous quarter's 90%".
See "Vodafone India aims to decongest 3G data networks via Wi-Fi offloading app" - here.