Infonetics Research: SDM will integrate with Policy Servers; Reaching $1.5B Revenue by 2014

 

Shira Levin of Infonetics Research published another report related to the Broadband Traffic Management space - this time on Subscriber Data Management (SDM) - software and services.

It follows previous reports from Infonetics - on Policy Servers (see "Policy Server Market" - here) and DPI (see "The DPI Story – Introduction" - here) - all by Ms. Levin.


Managing subscriber information goes well with DPI and policy servers, as advanced service offerings by fixed and mobile operators, such as tiered service, quota limitations and forwarding subscriber traffic to value-added services require the cooperation of all 3 elements. "As subscriber mobile data usage and quality expectations grow, the capabilities that SDM technology offers, combined with advanced policy controls and subscriber data analysis, will be essential for operators to proactively meet customer needs, manage network resources, and maintain high-quality service,” [said] Levine" 

Full press release - here.

In addition of the need for subscriber information consolidation (see quote below), the research also indicates that "Policy servers will be more tightly integrated into subscriber data management solutions offered by major equipment vendors and IT integrators, as evidenced by Tekelec’s recent acquisition of both Camiant and Blueslice" (see - "Camiant Information Exposed" - here). A good example of integrated SDM and policy server may be found also in Bridgewater Systems offering (here).

While the advanced services space is now associated more with mobile services, the research shows that the market will split ~1/3 - 2/3 between fixed and mobile segments.

"The cost of managing and maintaining multiple subscriber databases has become too much of a pain point for operators to avoid any longer, which is why the subscriber data management market is doing so well despite the economic downturn. The marketing and customer care arms of telecom operators everywhere are frustrated by the lack of a consolidated view of the subscriber, because it limits their ability to cross-sell, up-sell, create value-added services, and offer single sign-on to their customers,” notes Shira Levine"