Flash Networks Takes Optimization to the Cell Level

  
Managing data congestion at the cell level is a long-due goal for mobile carriers and traffic management vendors. A granular solution, that is able to manage traffic on a cell and/or backhaul link basis will allow carriers to delay investments in backhaul bandwidth and radio capacity while improving QoE - and may enable QoS based services and increase ARPU.

It should also qualify as "reasonable traffic management" as far as Net Neutrality is concerned.

Flash Networks announced today "the introduction of Cell-Based Data Optimization, a more precise way to apply optimization techniques on mobile data networks to alleviate radio and backhaul congestion. Cell-Based Data Optimization capabilities enable mobile operators to apply the most relevant optimization technique for each cell, limiting the need for frequent radio expansions, while improving the user experience" 

See "Flash Networks Launches Cell-Based Data Optimization" - here. See recent coverage on Flash business - here.

The release does not explain how Flash Networks' core-located Harmony Mobile Internet Services Gateway is being notified on the dynamic status of each cell and the subscribers currently connected to it, which is not a trivial challenge, or if additional devices would be needed at the cell side.

"Cell-Based Data Optimization uses dynamic policies to ensure the most relevant optimization technique is applied to each cell based on precise traffic patterns such as busy hours or increased activity due to sporting events or concerts. By varying the level of optimization, the network is used more efficiently while ensuring the best possible user experience for all subscribers, for example providing smoother viewing of YouTube video on mobile phones with fewer interruptions and less buffering" 

“Adaptive optimization enables operators to offer mobile broadband service with the best possible user experience, while dramatically reducing the load on the radio and backhaul,” said Merav Bahat, (picture) Vice President of Marketing and Business Development

See also: 

• Openet: Get Ready for Mother's Day (or: Predictive Congestion Management) - here
• DPI Announcements: Procera Improves Congestion Reporting - here
• DPI/QoS Announcements: Cell Congestion Management Solutions from Openet and Sycamore - here
• DPI Announcements - Allot Launches CellWise - here