Monday, January 24, 2011

Survey: Mobile Video Ranked #4 in Consumer Value

Tekelec had a webinar last week on a research done by Strategy Analytics titled "Mobile Video: Measuring Consumer Value and Tradeoffs" (available here, registration required) - presented by Randy Fuller (picture), Director of Strategic Marketing, Tekelec, and Chris Ambrosio, Executive Director –Wireless, Strategy Analytics.

The research analyses how mobile operator may maximize their revenues by offering sophisticated service plans, with specific reference to mobile video. Below is one of the introduction slides - showing the relative importance, to consumers, of the different mobile applications.

Download the presentation to see the rest ..!

See also "Allot - Openet: Monetizing and Controlling OTT Applications Use Cases" - here.

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