du (UAE] announced that "Following proactive steps taken by du to ensure a seamless upgrade experience to iOS 8 for Apple customers, du has noted that Apple traffic has, for the first time on its network, reached a new high – topped only by customers’ consumption of online video. Compared to a regular day, iOS 8 upgrades caused an increase of 15 times in App traffic upgrades since its release at 9pm on 17 September 2014.
In anticipation of the increased traffic iOS 8 upgrades would cause, du upgraded its Internet Content Delivery Network to avoid network congestion, and provide customers with the best possible experience.
[related post: "DPI Deployments: du [UAE] Selected Procera" - here]
On du’s Fixed network, its Burj Khalifa PoP (Point of Presence), which services the area around the Burj, handled the highest volume of update downloads. However, many users chose to update using du’s Mobile network, enabling their devices as a Personal Hotspot/Tether, given the WiFi requirements of the iOS 8 upgrade.
Saleem AlBalooshi [pictured], Executive Vice President - Network Development & Operations in du, said: “iPhone users comprise a significant portion of our customer base, and we were able to predict this high volume of traffic in advance, given the popularity of Apple’s smartphones. As ever, our focus was on ensuring that our customers enjoyed a seamless experience in updating their devices, and so we undertook measures to bolster our network and provide a smooth, hassle-free iOS 8 download for our customers across the UAE.”
At the end of Q2, 2014 du had 7.1M subscribers, a 45% market share.
See "Apple traffic on du network reaches new high after seamless iOS 8 upgrade experience" - here.