Guavus Launches New Customer Experience Analytics Apps

Guavus announced the "..launch of a new suite of applications to enable the next generation of contextual customer experience analytics that fully illustrate the customer journey across networks and services.

The new application suite enables Service Providers to correlate and fuse petabytes of streaming and operational data with customer data in real-time transforming the Customer Experience Management (CEM) and Marketing functions towards real-time, contextual customer care and proactive business processes. 

The Customer Experience Analytics suite leverages the same data framework as Guavus’ Service Reflex application, which provides insights into service operations, thus providing customers with a complete end-to-end view of the operating environment.

The next-generation Guavus Customer Experience suite is built around two core analytics applications that leverage a common framework for maximum reusability and extensibility:

• Care Reflex: provides customer care agents with unprecedented and granular near real-time insights to determine the precise impactful events affecting the quality of experience at critical points in the customer journey by subscriber. As a result, problems are identified and resolved faster and subscribers receive personalized service that improves customer satisfaction and reduces churn. 

• Marketing Reflex: enables operators to gain a greater understanding of subscribers’ interests to strengthen their competitive position against digital providers and find new revenue opportunities to overcome flat ARPU. 

See "Guavus Introduces a New Customer Experience Analytics Suite Powered by Fast Data Operational Intelligence" - here.

Procera Launches Virtual Experience Probe

Procera Networks announced the release of its ".. game-changing Virtual Experience Probe, eVolution. 

Engineered to deliver intelligence to real-time analytics systems, eVolution is an all-virtual data enablement solution that empowers fixed, cable, mobile and WiFi operators to enhance the subscriber experience, by providing contextual intelligence they can act upon immediately. 

Rather than simply providing raw byte counts that are delivered by traditional probing systems, eVolution provides a broader subscriber view that enables an operator to take advantage of the intelligence in real-time with discount or turbo offers or for customer care problem resolution .. eVolution is available for purchase now. 

The eVolution data probe runs in VMware or KVM virtualization environments on COTS hardware, and is the world’s first fully scalable real-time big data source for network intelligence based on native DPI technology. eVolution is differentiated by:

• Infrastructure and Vendor agnostic data acquisition
• Real-time virtualized software with highly optimized performance on COTS hardware
• Deployment flexibility for a broad ecosystem of customers: carriers, enterprises, system integrators, OEMs, channel partners, and third party big data providers
• Flexible data and KPI formats for use by big data repositories
• Best cost per subscriber value designed to augment or displace cumbersome and expensive passive probing solutions

eVolution’s base solution enables traditional DPI visibility through Traffic Perspectives, with additional Perspectives available to provide a comprehensive view into Subscriber, Routing, Device, Score, RAN, and Content data. These Perspectives are used to enhance the subscriber-focused data feed even further and give a holistic view of the subscriber experience. 

   

See "Procera Networks Launches eVolutionTM Virtual Experience Probe for Broadband Operators" - here.

Telefonica [Argentina] Selected Gigamon for Visibility and Optimization

Gigamon  announced that "Telefonica Argentina, a subsidiary of the Telefonica Group, has selected Gigamon’s visibility solutions to help optimize its subscriber service offerings.

Telefonica Argentina is utilizing a number of Gigamon solutions and technologies including several GigaSMART® applications for traffic intelligence: Adaptive Packet Filtering, Application Session Filtering and Header Stripping as well as Gigamon’s patented Flow Mapping. 

By combining Gigamon´s Aggregation Solution, GigaVUE-TA1, and the GigaVUE-HD8 Fabric Node with the GigaSMART applications implemented as part of a Visibility Fabric™ architecture

Telefonica Argentina gained visibility into more than 32 x 10Gbps IP/MPLS links. The GigaSMART feature set significantly reduced the traffic that needed to be processed by the tools, resulting in a 10:1 cost savings ratio for Telefonica. With Gigamon’s solution in place, Telefonica Argentina can streamline the introduction of new technologies such as VoLTE, IMS and CDN to its network and reduce operational and performance impact.

   

Alberto Bernal, Telecom Network Planning Engineer, Telefonica Argentina said: “Gigamon has also helped us gain greater visibility across our entire network and identify and address issues as soon as they arise. In fact, during the deployment process, Gigamon helped us to troubleshoot a DNS Cache Server Farm performance issue, resolve it remotely avoiding a possible service outage. It really helped us to streamline the performance of the DNS system”.

See "Telefonica Selects Gigamon to Gain Network Visibility and Optimize Customer Offerings" - here.

[Infonetics]: The DPI Market is Slow to Adapt NFV; to Reach $972M in 2015

A new report by Shira Levine [pictured], research director for service enablement and subscriber intelligence IHS on the DPI market:

• "projecting the global deep packet inspection (DPI) market to grow to $972 million in 2015, up 15 percent year-over-year, as communications service providers continue to use DPI as a key tool for bandwidth management and the creation of new services and feature ..
   
• The majority of the traditional DPI appliance suppliers had a challenging first half of 2015, but smaller players, particularly the embedded DPI suppliers such as Qosmos, saw healthy year-over-year growth [see "Openwave Mobility Integrates Qosmos' DPI " - here]
  
  [Related posts: "Is there a problem in the DPI Market ?" - part1, part2, part3]
  
  The chart on the right shows Infonetics' prediction for the DPI market from 2010

• While the major DPI suppliers are tackling the virtualization trend head-on, moving aggressively to introduce virtualized versions of their products and forge relationships within the NFV ecosystem, their customers are slower to jump on the bandwagon. Performance concerns remain an issue, and operators continue to be conservative with deployments of virtualized DPI technology
   
• DPI is playing a key role in another hot area—analytics—with operators increasingly interested in leveraging network intelligence gleaned from DPI as part of their larger ‘big data’ strategies
   
• There is renewed opportunity for DPI suppliers to address operators’ security concerns, leveraging their solutions to tackle network infrastructure threats such as distributed denial of service (DDoS) attacks, worms and viruses on a real-time basis" [related post - "Allot: $8M Expansion Order for Security Services" - here]

See "Deep Packet Inspection to Play Key Role in Operator Analytics, BigData Strategies" - here.

Movistar Argentina Deploys Comptel Data Analytics

Comptel  announced that it has ".. started the deployment of Comptel’s DATA FASTERMIND™ with Movistar Argentina, an operator owned by Telefónica Group ..  Movistar Argentina can now glean real-time insights from its data, to enhance business stream and service monitoring and improve data record searches and reporting to local authorities.

DATA FASTERMIND™ embeds analytics into operational processes, providing the intelligence to detect deviations in usage data, utilising machine-learning capabilities. This helps the fixed and mobile operator easily perform service monitoring in real time. 

With the automatic triggering of early warnings, Movistar can react quickly to irregularities and identify root causes to enable faster resolutions. This protects Movistar’s revenue, while helping it plan for system resources against future usage. 

DATA FASTERMIND™ also allows Movistar to comply with lawful interception requirements. The technology enables efficient searches into the operator’s storage capacity, consisting of hundreds of terabytes of data accumulated over the course of 10 years. With Comptel’s solution, Movistar can easily analyse, filter and cross-check users’ information, such as call detail records (CDRs).


See "Movistar Argentina Applies Advanced Analytics to Data with Comptel" - here.

Brocade Announces Open Mobile Network Visibility

Brocade announced new "NETWORK VISIBILITY solutions and a partner ecosystem to empower mobile network operators with critical insights into the traffic within their networks, while also transitioning their visibility infrastructures from being closed and monolithic to software-enabled, open, and disaggregated.

The Brocade® Network Visibility product family includes:

• Brocade MLXe Packet Brokers (starting at $250,000) and Brocade ICX® Packet Broker (starting at$33.000): A comprehensive family of packet brokers to address the wide range of density, performance, and programmability needs of Tier-1 mobile operators

• Brocade Virtual Packet Broker: The industry's first full-featured, virtual TAP/packet broker for vEPC environments
   
• Brocade Session Director (starting at $300,000): Software-based separation of mobile control flow processing in the visibility network to deliver maximum scalability, real-time programmability of packet brokers, and enhanced network intelligence
   
• Brocade Packet Probes: Software-based, scalable, wire-speed packet processing engines that decode and reduce mobile bearer and control traffic to extract and deliver essential metadata required by network monitoring and analytics solutions
  
• Brocade Visibility Manager (starting at $50,000) : A single-pane-of-glass management application for the entire Brocade Network Visibility solution
   
• Open APIs: Application programming interfaces between Brocade and third-party components to help ensure freedom of choice at each layer of the visibility infrastructure

To accelerate adoption and foster innovation in network visibility and analytics solutions, Brocade is building a diverse partner ecosystem. Launching with Viavi Solutions, EMC, Guavus, and Avvasi, the Brocade Network Visibility partner ecosystem aims to provide greater choice and value for mobile operators through best-in-class solutions and third-party interoperability at every layer of the visibility infrastructure:. 

See "Brocade Disrupts the Traditional Network Visibility Market With Comprehensive New IP Solution" - here.

DigitalRoute Adds REST API for KPI Management

DigitalRoute announced the ".. launch of KPI Management, a product extension that accompanies the just released v7.2 release. KPI Management adds value to DigitalRoute’s OSS Mediation by enabling a programmatic approach to create multi-dimensional KPI’s . The user will be able configure hierarchies, metrics and operators via an open API together with multi-level thresholds to trigger actions, e.g. alarms.

Its RESTful APIs support self-sufficiency, meaning new KPI service models can be spun up quickly and cost effectively. It also ensures new performance measurement points can be easily implemented"

See "DigitalRoute Launches KPI Management" - here.

Guavus Launches Big Data Analytics App for SPs

Guavus announced the ".. launch of Service Reflex 3: a big data analytics application that enables Service Providers to dynamically improve service quality and enhance customer experience by ingesting, fusing and contextualizing network impacting events with subscriber data in real time.

The application uniquely bridges the gap between Operation Support Systems (OSS) and Billing Support Systems (BSS), helping to: improve operations, reduce the cost of customer care and deliver an enhanced quality of experience.

New key innovations in Service Reflex 3 include support for:

QoE trend drill-down

• Actionable analytics: Anomaly detection, root cause analysis and commonality correlation to uncover previously undetectable, small-scale issues while reducing false negatives and non-service impacting alarms
   
• Health maps: Geographical representation of anomalies allows users to drill-down into root cause context for areas with abnormally high care and network-based events
   
• Improved segmentation for ad hoc analysis on cloud-based services: Real-time insights to continually improve change management processes and reduce testing time from days to hours
   
• Seamless integration with third- party incident management and trouble ticketing systems: Delivers a closed loop application for automated remediation for planned service upgrades, definition scope and change management based on anomaly detection

Geographic health map 

• Performance monitoring: Identifies the impact of outage & maintenance events, software upgrades, etc. on customers and quickly sends alerts for high impact events
   
• Workforce management & field operations: Provides a holistic view of network and care events and identifies when issues can be corrected at the network level to eliminate unnecessary, costly truck rolls; allows technicians to more efficiently address in-home issues the first time and reduce repeat visits; and delivers key insights into technician performance for KPIs, such as on-time rate, in-home test successes and repeat issue rates

See "Guavus Redefines Service Operations Analytics with Launch of Service Reflex 3" - here.

Savvius Introduces Network Performance Monitoring Appliance

Savvius Insight

Savvius announced "Savvius Insight a mini network appliance that delivers vital network performance and security information. 
  
Priced at $1,500 and the size of a small trade paperback, Savvius Insight includes Savvius OmniPeek® network performance management software for monitoring and local or remote troubleshooting and Splunk® Forwarder to send network analytics to Splunk Enterprise™ or Splunk Cloud™. Performing network analytics locally and in real time".

[Related post: "Savvius Adds Application Classification with Procera's DPI" - here]

"Enterprise and Service Providers extending multi-segment analysis and visibility from the data center to the network edge, including remote and distributed offices or customer locations.

OmniPeak Packet level analysis

• 100 megabit-class network.
• Savvius Insight uses an external power adapter and has no moving parts.
• Four-core Intel Atom processor with 8GB RAM and 128GB SSD.
• Pre-loaded, tested, and fully integrated Savvius Capture Engine for OmniPeek™ running on Linux.
• Bi-directional bridge ports with automatic bypass for inline use.

See "Savvius™ Announces Savvius Insight™ for Performance Monitoring and Troubleshooting of Smaller Networks" - here.

ipoque New Net Reporter Doubles Analytics Capacity

ipoque announced it has "launched R&S Net Reporter 2 a versatile Internet traffic analytics platform that delivers twice as much analytics capacity than the previous version.

R&S Net Reporter 2 is a new release of the existing R&S Net Reporter software, which is the customer-facing element of ipoque’s traffic analytics solution for mobile, fixed and broadband operators. Information is presented to the user showing realtime subscriber behavior or generating trends of up to one year in duration from a whole network perspective down to individual subscriber level". 

New on R&S®Net Reporter 2:

• New Content Delivery Network (CDN) analytics 
• New video streaming analytics
• Extensive and flexible filtering, selection and drill-down options on data 
• New intuitive user interface
• The new qualitative analytics approach requires less hardware and delivers similar or better results than competing products – at a much more attractive price. It features short deployment times along with flexible options to customize the solution and integrate it with third-party systems such as CRMs or big data systems. Customers benefit from quick time-to-market for new business cases

See "ipoque releases R&S Net Reporter 2, a versatile analytics platform delivering actionable business intelligence to network operators and enabling a complete traffic analytics solution" - here.

Huawei Launches MOS Based Video Experience Measurement

Huawei unveiled its "video experience evaluation system, U-vMOS .. The system measures indicators from sample analysis of subjective video experiences coupled with analysis from related technologies to provide objective assessments on the overall video service experience. It provides a unified standard to measure the user experience which guides operators and the video industry chain in enhancing user satisfaction.

..  Huawei video research teams combined ergonomics, sample research, and in-depth technical studies to identify the top three factors that affect the video experience: video quality, interactive experience, and video view experience. 

Huawei defines three core philosophies in U-vMOS, which can measure these three main factors.

• Core philosophy 1: Huawei carried out in-depth research on the limits of the human eye and how much resolution it can actually take in. The grading standard from the subjective viewing experience of various users watching videos of different resolutions on screens of different sizes from a typical distance is also defined in the algorithm. U-vMOS supports a resolution ranging from 360P to 8K and video played on screens ranging from 4.5 inches to 100 inches, breaking through the confines of the original vMOS definition in which differences could only be compared across screens with the same resolution. Considering the features of the human eye and actual reactions from viewers over different screens with varying resolutions, a score is assigned with the optimal viewing experience of the human eye as the full score.
   
• Core philosophy 2: With data from extensive lab tests and verifications, Huawei defined the objective indicators that evaluate user interoperability in varying use scenarios and the viewing experience, including the initial loading time, zapping time, and seek response time. This philosophy enables the U-vMOS to measure user experience indicators throughout the viewing process.
   
• Core philosophy 3: Huawei takes sample analysis on the subjective preferences of various audiences in different video application scenarios, and sets up a mathematical model that uses those preferences and parameters as weights. Huawei then adds a subjective preference parameter to the formula so that the U-vMOS system can adapt to different scenarios and continue to expand its "knowledge base".

See "Huawei Unveils Video Experience Measurement System U-vMOS" - here.

DiViNetworks Launched Managed Access Service

DiViNetworks introduced its ".. DiViPipe Internet Traffic Delivery and Management Solution. .. With DiViPipe, ISPs, telecoms and infrastructure network providers, enable premium customers to classify, prioritize and distinguish cloud applications while guaranteeing bandwidth and meeting SLAs. With the new offering, DiViNetworks arms its customers with the competitive advantage for generating new revenue streams.

DiViPipe extends the operator's customers control over the network. Being Cloud-based network infrastructure, the platform provides access to PoPs at major Internet Exchanges in 5 continents. [see map below] 

With a corporate dashboard for visibility into data traffic composition, the solution adds flexible policy definitions – set by the customer – that allows them to handle all elements of traffic management and dedicate bandwidth for cloud services. DiViPipe is enabled over the DiViCloud DDN (Data Delivery Network) platform which requires no CapEx investment and is effortlessly operated via a simple corporate desktop application.

See "DiViNetworks Introducing DiViPipe Solution To Enhance ISP Revenue Generation" - here.

RADCOM Adds Virtual Manager to its CEM Solution

RADCOM announced the ".. launch of MaveriQ Manager, completing the full virtualization of its MaveriQ solution .. With the launch of the MaveriQ Manager, RADCOM has now completed the virtualization of all layers of its MaveriQ solution, enabling the entire solution to reside on Cloud infrastructure. Many Tier I operators are progressing towards virtual architectures, which are proving to be faster and easier to deploy and maintain than traditional network architectures, while also being more flexible and technology-independent"

Related posts - "RADCOM: $3.6M Order for Customer Experience Solution by Tier1 MNO"  - here

 

"MaveriQ Manager is an ETSI-compliant VNF (Virtual Network Function) manager, responsible for communication between RADCOM’s VNF, the orchestration layer, and the infrastructure layer, providing full lifecycle management of the virtualized solution.

See "RADCOM Bolsters Its NFV-Based Customer Experience Management Solution" - here.

NI Deployments [360]: SK Telecom [Korea] Uses Accedian to Realize QoS Visibility

Accedian Networks announced the ".. deployment of its market leading performance monitoring solution across the SK Telecom mobile network — encompassing 12,000 locations across the six largest cities in South Korea, with plans to extend coverage to all sites serving over 28 million subscribers nationwide. 

SK Telecom operates a sophisticated multi-vendor network, ensuring each supports the RFC-5357 two way active measurement protocol (TWAMP), a vendor-independent, global performance monitoring standard. Accedian’s centralized monitoring solution acts as a uniform instrumentation layer, centralizing a real-time view of network performance throughout the network. Where access equipment lacks TWAMP standards support, SK Telecom installs Accedian’s Nano smart SFP modules to ensure ubiquitous network coverage from end-to-end.

 

With the Accedian solution, SK Telecom improves network performance by:

• Ensuring service performance standards using key KPIs that can proactively mitigate risks to customer experience proactively
• Detecting traffic bursts and optimizing their LTE network to reduce Quality of Service (QoS) impact
• Locating bottlenecks for improved overall capacity
• Identifying and correcting any network mis-configurations immediately
• Optimizing fault failover to eliminate service downtime and improve network quality

 

Having this real-time stream of Quality of Experience (QoE) metrics integrated with SK Telecom’s own performance assurance network management system (NMS) and SDN controllers allows them to optimize end-to-end user experience with performance trending and proactive fault management. Direct reporting to operational and business support systems (OSS/BSS) allows all regions in the SK Telecom network to monitor performance, 24/7". 

See "Accedian Monitoring Solution Applied to SK Telecom’s Network to Assure End-to-End Performance" - here.

NI Deployments [359]: SoftBank [Japan] Uses Procera for Subscriber Experience Visibility

Just before replacing its CEO (here) Procera Networks announces a high profile customer for its DPI and analytics solutions (Perspectives).

"SoftBank has deployed Procera’s PacketLogic solutions to enhance its LTE service offerings in Japan. Procera was selected to replace the existing traditional analytics and assurance vendors [see other solution they use below] due to the enhanced Subscriber Experience visibility that Procera was able to provide for the operators on top of traditional mobile analytics. 

Softbank is committed to providing a superior subscriber experience as broadband usage increases with the popularization of smart phones and tablets .. This deployment was delivered to SoftBank in partnership with ITOCHU Techno-Solutions Corporation". 

Procera reported in Q1 (here) that "For the three months ended March 31, 2015, revenue from Itochu Techno-Solutions Corp. represented 14% of net revenue" - bringing the revenues from Itochu to $2.9M in Q1 2015 (which may include other customers and represents just a portion of the revenues from the SoftBank deal),

Related posts:

• Softbank Selected JDSU’s ariesoGEO - here
• SoftBank Uses Ericsson's Mobility-based Policy to Relief Congestion  - here
• Softbank Uses ALU for Better QoE  - here 

See "Procera Networks Deployed on SoftBank’s LTE Network" - here.

[Analysys Mason]: $2.3B Analytics Market in '14; SAS, IBM and Oracle Lead

A new report by Justin van der Lande, Principal Analyst, and Atul Arora, Analyst, Analysys Mason finds that "The analytics systems market generated USD2.3 billion in revenue worldwide during 2014"

Previous report (Sep. '14)showed revenues of $2.1B revenues for 2013, with expected CAGR of 12.9% (here).

Back to the current report:

• Vendors of general-purpose analytics tools have increased their efforts to provide solutions for communications service providers (CSPs)
   
• Every major telecoms OSS/BSS vendor has developed a big data analytics strategy, mostly based on Hadoop technologies
   



SAS Visual Analytics

• North American CSPs continued to account for the largest proportion of telecoms spending on analytics systems.

• SAS Institute provides customer insight solutions for marketing departments within CSPs and is building on this core competency to expand installations to support new use cases
   
• IBM is closing on SAS’s position as market leader. Its acquisition of The Now Factory has given it additional capabilities specifically for CSPs. IBM is fuelling growth by addressing non-telco-specific requirements.
   
• Oracle’s core analytics capabilities continue to provide key functionality within CSPs. Its products support streaming data, data storage and a bundle of pre-defined use cases.

See "Analytics software systems: worldwide market shares 2014" - here.

Anritsu Adds IneoQuest's Behavioral Video Analytics

 

IneoQuest Technologies announced that it has "..partnered with Anritsu Corporation to integrate its behavioral video analytics (Audience Measurement Platform – AMP) with Anritsu’s eoSightTM and eoLiveTM suite of products for advanced Customer Experience Analytics.

IneoQuest’s real-time video analytics capabilities add further business value to Anritsu’s growing customer base. By providing real-time data and video streams from the mobile infrastructure and client players, IneoQuest’s AMP solution will enable Anritsu to provide the most complete view of the customer experience down to the device and user level.

IneoQuest’s AMP Dashboard

..By incorporating IneoQuest’s real-time and historical analytics, Anritsu’s total solution bridges the gap between video service, network and customer experience through real-time dashboards and next-generation customer experience analytics, and provides the foundation for future monetization of high-value video services".

See "IneoQuest and Anritsu Announce Partnership to Provide Advanced Analytics for Video Customer Experience Management (vCEM)" - here.

Amdocs Adds Communications-Specific Analytics Applications

Amdocs announced "new communications-specific applications that allow service providers to aggregate data from multiple marketing, network and customer care sources and generate business and customer insights with actionable recommendations..

Amdocs' new big data actionable analytics applications:

• Amdocs High Definition Marketing Analytics accesses the large volumes of usage data, web surfing trends, social feeds and care channels to help service providers transform the practice of customer management and upselling by using dynamic micro-segmentation for improved targeting and contextual analytics to offer customers the most appropriate new product or services. This includes multi-channel engagement and interfaces into the service provider's product catalog and campaign management systems.  

• Amdocs Deep Network Analytics provides a holistic set of network insights from the combination of radio access feeds, deep packet inspection from the network, and customer value parameters from business support systems. The network suite helps service providers to more effectively target their network capital expenditure towards more valuable customers, improve the connectivity experience, identify network issues before they occur and obtain a deeper understanding of the network factors that drive customer satisfaction.
   
• Amdocs Consumer and Business Satisfaction Analytics spans a wide array of data sources which allows executives to break down the siloed approach of different business units in order to assist business managers understand what drives customers' Net Promoter Score (NPS) and resolve issues before they impact customer satisfaction. These analytics also improve the performance of the call center and self-care capabilities helping to deliver an optimal customer experience.

See "Amdocs Introduces New Big Data Actionable Analytics for Service Providers' Marketing, Network and Customer Care Operations" - here.

Warren Buffett Leads $22M Investment to Convert Network Intelligence into Power Saving

eVolution Networks announced that "Berkshire Hathaway Energy subsidiary IES Holding, and GE Ventures have invested $22.5 million in eVolution Networks.

eVolution Networks' Smart Energy Solution is a software-based solution that analyzes the mobile network's traffic needs and adjusts the use of the network's resources based on real-time demand from subscribers. This adaptive and unique approach to managing the network's resources has been deployed by Tier-1 operators such as Telefonica Group and has proven to save millions of dollars annually on energy bills".

Digicel Jamaica deployed eVolution Smart Energy Solution in 2013 (here). In 2014 it was selected as Telefonica Group's global partner for RAN energy saving (here).

eVolution Networks' technology includes Radio Coverage Analysis and Traffic Analysis & Prediction that feed the ePlatform that eventually deactivates base stations reducing operators’ energy consumption by up to 35% annually.

An Operations & Maintenance Interface provides smart user interfaces, including graphical, web-based and command line, giving operators a wide range of tools to analyze system operations across the network, allowing them to have full visibility and control around the clock.

See "Berkshire Hathaway Energy subsidiary IES Holding, and GE Ventures contribute to funding to grow worldwide sales and promote the Smart Energy Solution to new industries" - here.

NI Deployments [354]: Telecom Italia Uses Sandvine for Customer Experience Management

Sandvine announced that Telecom Italia is a customer since 2012. TI was one of the first incumbent fixed carriers to use DPI for traffic shaping, initially with Cisco gear (see "Telecom Italia DPI Policies - Limiting only P2P Traffic" - here), This is the first time that Sandvine publicly names TI as a customer. 

 

The company declined to comment whether they had displaced Cisco 3 years ago for the traffic shaping tasks as the current announcement is about the network intelligence aspects of DPI: 

"Telecom Italia is using Sandvine solutions as a key part of its service operations center (SOC) and customer experience management (CEM) platform .. using data generated by Sandvine’s Business Intelligence and Usage Management products to generate key performance indicators (KPIs) for their fixed and mobile networks in Italy. The data is fed by Sandvine’s Record Generator directly to big data and SOC/CEM systems used by Telecom Italia’s internal operations, planning and marketing teams". 

"Ensuring a high quality web-browsing and video experience are essential for helping Telecom Italia provide the best possible service to their subscribers. Sandvine provides Telecom Italia with numerous attributes used to measure both web and video quality, so that Telecom Italia can proactively diagnose network issues and identify quality-related network trends before they impact their subscribers".

See "Sandvine Helps Telecom Italia Elevate Customer Experience Management" - here.