SwiftServe - New Transparent Cache Player/CDN

 
A new caching-CDN-filtering vendor, SwiftServe, was officially launched - "..Founded as a joint-venture by a team of serial technology entrepreneurs from Singapore and the UK, SwiftServe is focusing initially on transparent caching and content delivery network (CDN) technology, enabling content publishers and network service providers to offer a faster, safer and better multimedia experience to consumers and enterprises. SwiftServe has already established a significant foothold in South-East Asia, with customers such as Singtel, Starhub, True Corporation and Singapore Airlines (see unnamed case studies - here, here), and is working with partners in other regions".

SwiftServe offers solutions for transparent caching, content filtering, licensed CDN, web acceleration, video streaming and file-download optimization.  

The above mentioned carriers  are already using a number of traffic optimization technologies (not necessarily for the same network): "StarHub [Singapore] Selected Mobixell" - here, "Does True Internet [Thailand] Use Oversi Just to Improve Internet Video QoE?" - here and "True Internet [Thailand] Uses Bluecoat to Reduce Costs and Improve QoE for Web and Video" - here.

SwiftServe is a joint venture joint-venture by the founders of Versio4 and Conversant. Versio4's Co-Founder, Adam Twiss (pictured), was also the founder of CacheLogic, later to become Velocix and acquired by Alcatel-Lucent. See "Carrier CDN Deployments [145]: Who is Using ALU's Velocix Solution?" - here and "[Heavy Reading]: Mobile Caching - 'part of larger traffic management solutions'" - here.

See "SwiftServe - New Technology Company Makes Multimedia Content Delivery Faster, Safer and Better" - here.

Cache Deployments (53): True Internet [Thailand] Uses Bluecoat to Reduce Costs and Improve QoE for Web and Video

         

True Internet, Thailand’s largest ISP with approximately 1.5M subscribers (of which nearly 800,000 in Bangkok Metropolitan Area) must be a paradise for equipment vendors, as it frequently agrees to deploy similar systems from multiple vendors, cooperates very well with the vendors and allows them to mention that in press releases.

3 months ago Oversi announced a cache deployment at True (see "Does True Internet [Thailand] Use Oversi Just to Improve Internet Video QoE?" - here) and now Bluecoat announces that "True Internet .. has deployed Blue Coat^® CacheFlow^® 5000 [here and chart below] appliances to reduce costly international bandwidth consumption, as well as to improve end-user Web experience especially for the delivery of rich Web 2.0 and video content". 

  

See "True Internet Deploys CacheFlow Appliances to Reduce Bandwidth Costs and Improve User Experience for Rich Web 2.0 & Video Content" - here.

True is also using PeerApp - see "True -- Thailand's Largest Internet Service Provider Cuts Bandwidth Costs with New Peer-to-Peer Technology from PeerApp" - here.

This time it is clearly said that caching is used to reduce the usage of costly international bandwidth, and not only in order to improve subscribers’ QoE. Bluecoat explains that "Particularly in high-growth, developing regions such as Latin America, Middle East, Eastern Europe and Southeast Asia, international bandwidth costs can be prohibitive for service providers. In many instances, regional service providers may be paying hundreds or thousands of dollars per megabit per second (Mbps) per month for international IP transit bandwidth."

Dr. Viriya Upatising, CTO of True Internet said “..We face considerable demand for bandwidth, especially as each customer consumes a growing amount of rich media content from such sources as Facebook, MySpace, YouTube, DailyMotion, RapidShare and other sites With international bandwidth still being quite expensive, the CacheFlow appliances have provided a significant remedy for us by helping us manage the operational challenge of adding more users and addressing greater traffic volumes. From our extensive testing of the solution, we have seen how the CacheFlow product consistently delivers high bandwidth savings, while improving the quality of our Internet service to our customers”. Dr. Viriya was also quoted on Oversi's release.

Cache Deployments (38): Does True Internet [Thailand] Use Oversi Just to Improve Internet Video QoE?

 

Oversi announced today that "it has deployed a 100 Gbps Net Cache Out system in True Internet, Thailand's leading Internet Service Provider and one of the fastest growing providers in Asia."

Dr. Viriya Upatising, CTO of True Internet said: "We have been using OverCache^TM [chart below] as our caching system for several years (here) and we are extremely pleased with its performance, reliability and ease of operation. The OverCache system enables us to provide the greatest Internet Video Quality of Experience (QoE) to our customers"

See "Oversi Reaches Industry Milestone – 100 Gbps Net Cache Out Capacity" - here.

Of course, beyond improving the subscribers' QoE, True saves significant bandwidth volumes on its expensive international links.

See also "How to Operate--Triple-Play Comes True" by Dr. Upatising - here - " If we don't contain BT or P2P traffic, just squeeze them down to make them slow, then we could have problems like user churning as well as the growth of the market may not be so high. We have to experiment with a few technologies, like P2P caching, traffic shaper and all these things to balance our operational cost and the customer satisfaction. Once that's done, we manage to control the cost in an effective way"

It seems like "100 Gbps" (capacity in this case, not the Ethernet interface) is a hot PR issue among the caching vendors - see PeerApp's recent announcement: "PeerApp Deploys 100Gbps Intelligent Media Caching Solution" - here.

Related post - "Video Caching Market Finally Growing" - here.