Allot Communications announced today that it "received an order from a Tier-1 mobile operator in EMEA for the Allot Policy Control and Charging solution. The operator is leveraging Allot’s policy control and charging solution to provide 4 million subscribers with application-centric plans that fit their digital lifestyle.
The solution will allow the Tier-1 mobile operator to conduct in-depth monitoring and usage reporting and launch innovative plans for its subscribers. Among the application-centric plans, this operator will offer zero-rated plans for video streaming services and social media services (such as Facebook). The operator is planning to offer zero-rated plans at specific times during the day".
According to Allot's recent report (see ""[Study]: 85% of Operators are Leveraging OTT Apps to Attract Customers" - here") - "Comparing the key performance indicators of ARPU and churn rate, it is evident that globally, operators who offer application-centric plans present higher ARPU and lower churn. This finding is especially strong in developing countries"
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See "Allot Communications Receives Order from Tier-1 Mobile Operator in EMEA for Analytics and App-Centric Plans" - here.