- Current optimization techniques are applied principally as a blunt instrument for Capex containment. The broad application of optimization policies such as compression has negative fallout on revenue, especially for operators who predominantly extend volume based plans to customers.
- Data traffic is distributed unevenly on the network. An approximate 20% cell sites are congested at any point of time. The study posits a more intelligent approach to optimization is possible, one that can improve customer experience and service personalization based on real-time invocation of business rules and policies.
- Currently 20% operators have invested in intelligent optimization tools. The report indicates 60% operators would deploy intelligent media optimization within the next 12 months, driven by the need to deliver a consistent QoE (Quality of Experience) and grow revenues.
See "Real-Time QoE based service plans would be the new norm by 2015" - here.