Saturday, July 26, 2014

Verizon Expands "Optimization" to LTE Subs to Fight Cell Congestion

3 years after Verizon established its optimization policy to reduce cell congestion, [see "Verizon Explains its "Network Optimization" Policy" - here] it is now expanded to LTE.

Kellex reports to DroidLife that "On October 1, Verizon will expand its existing Network Optimization policy to include unlimited data customers who use 4G LTE devices and “have fulfilled their minimum contract term.” That “optimization” occurs when an unlimited data customer meets specific criteria and hops onto a cell site that is experiencing high demand. This is only a temporary reduction, not a billing cycle throttle. Once that customer leaves the cell site under stress, their connection should return to normal.

Update: The policy is changing somewhat on how long you could be throttled. From information we have received from sources (and now reflected on Verizon’s own policy), the throttling could last through a current billing cycle and on to the end of the next, should a user be on a cell site experiencing high demand. This is the exact wording for the potential throttling – “The customer may continue to be impacted for the rest of the current billing cycle and through the next billing cycle, but only while on a cell site that is experiencing high demand.

Verizon's Optimization Policy page (here) says that "95% of our data customers are not impacted. The top 5% with devices on unlimited data plans may experience managed data speeds when connected to a cell site experiencing high demand after reaching certain data-usage levels in a bill cycle. These high data users will feel the smallest possible impact and only experience reduced data speeds when necessary for us to optimize data network traffic in that area"

See "Starting October 1, Verizon Will Include Unlimited 4G LTE Customers in “Network Optimization”" - here.

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