UK: ISPs will Alert Subscribers on Copyright Infringement

The UK has a new plan for reducing copyright infringement, as probably the older plans did not work - UK Culture Minister Vaizey:'SPs have their role to play to help consumers find legitimate content'"- here and "[UK]: Major ISPs Asked to Build 'Downloaders Database'" - here:

 "Representatives from the UK's creative industries and major Internet Service Providers (ISPs) have come together with the support of government to launch Creative Content UK, a ground-breaking new partnership that will boost consumer awareness of the wide array of legitimate online content services and help reduce online copyright infringement.

Creative Content UK will comprise two key components. 

• The first, which will launch before Spring 2015, will be a major multi-media education awareness campaign, led by content creators and part-funded by government, that aims to create wider appreciation of the value and benefits of entertainment content and copyright. 

• The second component is a subscriber alerts programme that will be co-managed and co-funded by ISPs and content creators and due to begin at a later date. Participating ISPs will alert and advise subscribers when their accounts are believed to have been used to infringe copyright. Account holders will receive an alert from their ISP, advising them unlawful filesharing may have taken place on their connection and offering advice on where to find legitimate sources of entertainment content.

.. Creative Content UK founding partners include the Motion Picture Association (MPA), the BPI (British Recorded Music Industry), and the four main internet service providers: BT, Sky Broadband, TalkTalk and Virgin Media, with the prospect of other ISPs joining at a later stage .. The campaign will aim to inform and encourage consumers - ranging from the next generation of digital users to 'silver-surfers' – about the huge range of entertainment content that is available from legal and licensed sources; giving them greater confidence when buying and using content online and providing additional guidance about internet safety.

John Petter [pictured], CEO, BT Consumer, said: “BT is very pleased to be able to support this important announcement today. The UK has a world-leading creative sector which plays a vital role in promoting the nation’s economic prosperity. BT is committed to supporting the creative industries by helping to tackle the problem of online piracy while ensuring the best possible experience for its customers. That’s why we’ve worked very hard with rights-holders and other leading ISPs to develop a voluntary programme based on consumer education and awareness which promotes the use of legal online content.”

See "UK Creative Industries and ISPs Partner in Major New Initiative to Promote Legal Online Entertainment" - here.