Wednesday, April 22, 2015

[Analysys Mason]: Will OTT VoIP Replicate the Success of OTT Messaging?


A new report by Patrick Rusby, analyst and Stephen Sale [pictured], Principal Analyst, Analysys Mason finds that "VoIP apps will probably not replicate the success of OTT messaging apps because the use case for OTT voice services is less clear"

Other findings:
    Kik App
  • "Penetration of OTT messaging (IP or social messaging), voice and video calling services varies significantly by country OTT messaging was the most commonly adopted category of OTT service, because it offers an improved user experience compared with SMS, at zero or minimal cost 
  • Penetration of VoIP on mobile handsets remains relatively low in Europe and the USA. In contrast to messaging, VoIP apps have not been able to offer a significantly differentiated user experience or price advantage for domestic calling
     
  • In Europe and the USA, Facebook Messenger, Skype and WhatsApp Messenger, the three dominant apps, were each used by over 30% of OTT messaging users in these regions. The market is characterised by a long tail of niche apps that appeal to specific groups, often based on age, and often within a specific country – for example, Kik in the USA and Snapchat in the UK". 




See "The Connected Consumer Survey 2015: OTT communication services"- here.

1 comment:

  1. Penetration of VoIP on mobile handsets remains relatively low in Europe and the USA. In contrast to messaging, VoIP apps have not been able to offer a significantly differentiated user experience or price advantage for domestic calling

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