Sandvine announced "SmartService App, a smartphone application designed to enable Mobile Network Operators (MNOs) and Mobile Virtual Network Operator’s (MVNOs) to offer subscribers the ability to instantly select, personalize and monitor their service plan directly on their device.
Sandvine’s SmartService App provides an on device storefront that radically enhances an operator's service creation capabilities. By placing a one-stop-shop for Internet data plans at the fingertips of subscribers, SmartService App provides the opportunity for operators to extend beyond traditional volume-based plans (by megabyte or gigabyte) to value-based plans that offer greater revenue potential by providing access to specific applications (e.g. YouTube, Twitter) or application groups (e.g. social networking or music streaming) that subscribers desire.
See "Sandvine Unveils Carrier Branded SmartService App" - here.